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My Purpose: To deliver innovative strategic and tactical solutions to business and brands, differentiating ourselves from others and providing growth opportunities to those we work with.  

My Values:






Chances are if you have drank it, slept in it, eaten at it or flown in it, I probably have touched it. 


Apart from being a ratbag and a chatterbox, I am a marketing, PR, brand and communications Swiss army knife. Qualifications as a journalist, chef, and marketer have guided more than 30 years across some of the world’s most noted lifestyle, leisure, NFP and professional services brands.  

Before completing a Comms degree in journalism and PR, I was armed with a Grad Dip in Marketing  and worked in and around hospitality for more than 20 years.  I operated bars, restaurants and  worked for hotel chains including Sheraton, Hyatt and private hotels before moving to marketing, journalism, PR and back to marketing. 

Now I own and operate a boutique hotel in Ballarat, in regional Victoria


In that time I have tasted a lot of wine, become obsessed with coffee and developed an unhealthy love of gin, bacon and rotisserie chicken. 

I love community broadcasting and have produced and presented programs on a raft of stations including Joy 94.9, Noosa FM, and now on Southern FM

Oh and dont let me near your drinks cabinet or Spotify app... I tend to judge. 

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