
ABOUT PETE
My purpose is simple, and that is to deliver innovative strategic and tactical solutions to business and brands, differentiating ourselves from others and providing growth opportunities to those I partner with.
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Values:
Boldness
Cheekiness
Curiosity
Honesty
Enthusiasm
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Chances are if you have drank it, slept in it, eaten at it or flown in it, I have probably have touched it.
Apart from being a ratbag and a chatterbox, I am a marketing, PR, brand and communications Swiss army knife. With qualifications as a journalist, communicator, chef, and marketer, I ahvespent 30 years across some of the world’s most noted lifestyle, leisure, NFP and professional services brands.
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Before completing a Comms degree in journalism and PR, and armed with a Grad Dip in Marketing, I plied my trade in and around hospitality for more than 20 years. I have operated bars, restaurants and worked for hotel chains including Sheraton, Hyatt and private hotels before moving to marketing, journalism, PR and back to marketing. This is whree I am happy, fullfilled, challenged and excited.
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I have tasted a lot of wine, become obsessed with coffee and developed an unhealthy love of gin, bacon and rotisserie chicken.
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With a love for community broadcasting I have produced and presented programs on a raft of stations including ABC Melbourne, Joy 94.9, Noosa FM, Southern FM and Voice FM
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Oh and dont let me near your drinks cabinet or Spotify app. Just sayin'